'Treasure Your Chest' With Giuliana Rancic

Bright Pink and Orbit White® Gum Partner with E! News Host for a LIVE 'How to Bond with Your Breasts' Tutorial

CHICAGO, Sept. 14 /PRNewswire/ --


Giuliana Rancic and Lindsay Avner, founder of the national breast and ovarian cancer non-profit Bright Pink, are "feeling themselves up" to fight breast cancer on September 16th. During this live online event, watch as they share (and show) tips for young women to be proactive about breast health, including bonding with their breasts regularly.



6 PM Pacific / 7 PM Mountain / 8 PM Central / 9 PM Eastern

** Event to last for 30 minutes

** Event can be re-watched through October at the destinations listed below


Watch 'Treasure Your Chest' at one of the following online destinations:


One of the most effective ways to detect breast cancer early is monitoring "your girls" over time, so log-in as Giuliana and Lindsay remind young women everywhere that they hold in their hands the power to be proactive by becoming even more familiar with their breasts. Whether than means a quick check for lumps in the shower or glancing in the mirror for changes in color or contour, time "ogling the girls" is time well spent.

For a free monthly text reminder from Bright Pink to "treasure your chest," text PINK to 59227. To further support the organization, pick up a specialty Orbit White Bubblemint Big E Pak® featuring the Bright Pink logo throughout September and October. For every pack sold, Wrigley will donate 10 percent of sales to Bright Pink, up to $75,000.

About Bright Pink

Bright Pink is a national non-profit organization that provides education and support to young women who are at high risk for breast and ovarian cancer. Bright Pink arms young women with knowledge, options and a great attitude, and offers companionship and empathy during their journey. The organization empowers young women to take control of their breast and ovarian health and in turn, grants them the freedom and peace of mind to live a beautiful and fulfilling life.

Bright Pink is currently the only national organization with an exclusive focus on prevention and early detection of breast and ovarian cancer in high-risk young women. With ten chapters, nine educational and support programs and a community of more than 25,000 supporters including 10,000 who benefit from Bright Pink's programs and support, Bright Pink continues to experience record growth and is inspiring thousands of women nationwide to be proactive with their health.

Learn more about Bright Pink at www.BeBrightPink.org

About Lindsay Avner

Lindsay Avner, 27, is no stranger to breast and ovarian cancer. Her mother fought both diseases when she was only 12 and she lost both her grandmother and great-grandmother to breast cancer before she was born. In June 2005, right after graduating from the University of Michigan, Lindsay tested positive for a mutation on the BRCA1 gene, indicating she had a lifetime risk of up to 87 percent of developing breast cancer and 54 percent of developing ovarian cancer. Vowing not to let the disease strike her, as it had three generations of women before her, she opted to have a bilateral prophylactic mastectomy. At the time, Lindsay was the youngest patient nationally to opt for the procedure.

It was during her experience that Lindsay realized the lack of resources for women in her specific situation – young women at high risk for breast and ovarian cancer. Lindsay founded Bright Pink in January 2007 to share her experience and resources with other young women across the country.

About Orbit White

For the third consecutive year, Orbit White Bubblemint gum is participating in a national cause-related partnership with Bright Pink, an organization that empowers women to be proactive about their breast and ovarian health. Orbit White gum partnered with Bright Pink again to continue its dedication to spreading the importance of making health and wellness a daily priority; being proactive about breast health should be as routine as regularly chewing gum to brighten your smile. Orbit White gum looks forward to continuing to make a difference with Bright Pink in 2010 and further helping the organization provide education and support to young women who are at high risk for breast and ovarian cancer. For every pack of Orbit White Bubblemint sold during September and October, the brand will donate 10 percent of sales to Bright Pink, up to $75,000.

Orbit White is a registered trademark of the Wm. Wrigley Jr. Company.

SOURCE Wm. Wrigley Jr. Company