Pharmaceutical Research Teams Experience Increased Patient Accrual Efficiency, Resulting in Higher Quality Patients and Savings of Time and Cost
CARY, N.C.--(BUSINESS WIRE)-- ICTS, the strategic clinical trials marketing firm, has quietly become an industry leader in using social networking as an effective tool for patient recruitment. The staff at ICTS has been accurately identifying patient populations and strategically networking amongst the potential patient groups for many years. “Understanding the way the patients feel, their decision making process, and where and how they look for information, has always been a part of our strategy,” says Tom Sturgis, president. “We’ve used social networking techniques for many years and with technology such as Facebook and Twitter, our tools have become much more effective and affordable.” In fact, more clients have been reaching out to ICTS than ever before.
“It’s been interesting that we have always focused our marketing expertise on our clients, and not really advertised for ourselves,” says Michael Ohrwashel, vice president of business development. “I have always found that hard work, treating customers with respect, and putting together realistic and actionable project plans are the secrets to success.” That certainly seems to be working for ICTS who have always had repeat business from their client base.
By continuing to work with repeat clients, ICTS has been able to develop an intimate understanding of the patient populations, and is able to put together social networking programs that focus on reaching patients with uncanny precision. Integrating the techniques of patient recruitment outreach builds upon the networking aspect, and each method of outreach validates another. For example, a patient following a particular timeline on Twitter will follow the link to the study website. They then may look at the trial’s Facebook page and even interact with the study’s contact center and investigator sites.
There may be pharmaceutical companies that have not heard of ICTS, but when it comes to patient recruitment programs, using social networking as an effective tool, and delighting their clients, ICTS is the best that there is.
ICTS provides innovative, creative, and targeted solutions for all aspects of the clinical trial process from pre-trial preparation to patient recruitment, retention and compliance and pre-launch transition. The full-service firm utilizes more than 300 contract employees internationally to provide medical communications, patient enrollment feasibility, recruitment strategy, consulting, market research and protocol review, informed consent, project management, concept design and production, media placement, community resource support, compliance and retention, and more. The ICTS management team has completed more than 300 successful patient recruitment programs and combines for more than 60 years of active involvement in patient accrual. A successful trial depends on the quality of the underlying recruitment plan and ICTS is dedicated to constructing the right solution based upon each client’s protocol and needs.
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