FDA to study TV drug ad imagery

Picture this: An FDA type is reclining in his Barcalounger, watching a few direct-to-consumer ads. Homework. Between bites of popcorn, the FDAer notices something strange. The rolling video in these ads shows healthy, smiling, carefree people--you can almost hear Snow White singing in the background. Almost. Because what you hear instead is a monotone voice reciting a litany of terrible side effects. Anxiety and sleeplessness, weight gain, blood clots that can be fatal, and so on.

What's a diligent agency to do, then? Mount a study. The FDA intends to show a selection of drug ads to 1,000 people over the age of 40, and then ask questions about the subjects' impression of the drug. Are any verbal warnings penetrating the fairy-tale fog induced by those happy-go-lucky images? We'll see.

- read the Wall Street Journal's take on this (sub. req.)

Related Articles:
Study: DTC ad spending on the rise. Report
Does the FDA do enough to regulate drug ads? Report
GAO: Improvements Needed in FDA's oversight of DTC ads. Report

Launch Readiness

Optimize cross-functional collaboration and engage with key stakeholders for the successful launch of a product

Join the Launch Readiness for Medical Affairs & Communications Teams Summit to learn best practices in taking a structured approach to enhance medical affairs activities surrounding a launch and increase knowledge and communication with thought leaders.