-- Group’s Role Expanded to Help Aetna Serve Hispanic Consumers Nationwide --
MIAMI--(BUSINESS WIRE)-- Aetna (NYSE: AET) announced today that Aida Levitan, Ph.D., has been named chairman of the Miami Advisory Council. Aetna formed the council in 2007 to better serve the South Florida Hispanic community, and recently expanded the scope of its activities to include outreach to Hispanic groups across the United States.
The council is comprised of nationally and locally recognized leaders from the community, as well as Aetna leaders. It includes some of Miami's most distinguished medical, business, religious and community leaders, each known for his or her expertise in understanding and addressing the needs of local consumers.
“I am honored to be selected as chairperson of this prestigious group,” said Levitan. “Aetna has recognized the tremendous importance of reaching Hispanics with culturally relevant communications and community relations. Our council is a great example of their commitment to the Hispanic community.”
The Miami Advisory Council members recently began offering Aetna a broader perspective on Hispanic groups across the country. While each market possesses its own cultural and economic dynamics, companies such as Aetna need to appreciate similarities that exist among Spanish-speaking people across the United States.
“The Miami Advisory Council has provided us with invaluable community insight,” said Kevin Enterlein, president of Aetna’s South Florida and Orlando markets. “Dr. Levitan’s counsel is helping Aetna gain a deeper understanding of the people and businesses we serve in South Florida. We also thank Charlie Garcia for his exceptional leadership during his two-year term as the council’s chairman.”
Levitan is president of The Levitan Group, a firm that provides community relations consulting services to national and international companies and organizations such as the National Hispana Leadership Institute and the Port of Bilbao. She is former president of Levitan & Palencia, a marketing communications company, and former vice chairperson and chief communications officer of Bromley Communications.
The senior-level advisory council members serve one-year terms and are paid an annual stipend. They provide increased knowledge and connections to the Hispanic community that allows Aetna to provide culturally focused products and networks to constituents in South Florida.
Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 36.1 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com and Aetna's Annual Report at www.aetna.com/2009annualreport.
Walt Cherniak, 410-691-1405
KEYWORDS: United States North America Florida
INDUSTRY KEYWORDS: Other Consumer Health Other Health Philanthropy Professional Services Insurance Other Philanthropy Consumer Hispanic