The Prostate Cancer Foundation is “challenging Americans” to show their support for men impacted by prostate cancer by getting active and eating healthfully during Prostate Cancer Awareness Month this September.
To help, the foundation is tapping Olympic freestyle aerial skier and foundation celebrity ambassador Winter Vinecki for its "Get Healthy" campaign, a U.S. effort to raise awareness about prostate cancer and “show that making healthy lifestyle choices can have a meaningful impact in potentially reducing risk and improving outcomes,” it said in a press release.
The foundation is also running a new patient-focused webinar series hosted by President and CEO Charles Ryan, M.D. Each month, he’ll speak with leaders in the field about prostate cancer diagnosis, treatment, research and survivorship.
This health and wellness webinar is “supported by a grant from AstraZeneca,” the foundation said, but it did not say what or how much, if any, input AZ has on the webinar’s content.
Back in 2020, the FDA approved AstraZeneca and partner Merck’s med Lynparza for certain prostate cancer patients as a second-line treatment. The companies continue to work to boost Lynparza’s label in a broader setting.
The main thrust of the Get Healthy campaign is to help create awareness about the link between healthy lifestyles and reduced cancer risk. The foundation said it is inviting the public to take on the challenge of running, walking or hiking a specific 108 miles in 30 days, with that mileage worked out for the 1 in 8 men who will be diagnosed with prostate cancer in their lifetime.
There is also a fundraising element, with the foundation encouraging people to take to Facebook or other media to help boost donations for the challenge.