Physicians Interactive Acquires Tomorrow Networks
Data-Driven Mobile Solutions Company provides targeted reach to more than 50MM US Healthcare Professionals and Consumers Monthly via Mobile Advertising to Meet Growing Demand from Healthcare Marketers
Reading, MA/New York , NY - (March 10, 2014) - Physicians Interactive Inc. (PI), the leading provider of online and mobile clinical resources and solutions for healthcare professionals, today announced the acquisition of NYC-based Tomorrow Networks LLC, the innovative provider of data-driven and location-based mobile advertising solutions for healthcare marketers.
Tomorrow Networks provides healthcare marketers with a unique approach and methodology to reach both professional and consumer audiences in the mobile space. By leveraging the company's proprietary data intelligence platform, brand marketers and agencies can transform big data into an actionable marketing strategy, using regional heat maps to execute mobile advertising campaigns.
"With 219 million smartphone subscriptions in the U.S. and more than 80 percent of physicians using mobile devices in the workplace, the need to reach people in highly targeted and engaging ways via their mobile devices is becoming increasingly critical as a distribution platform. Tomorrow Networks' innovative, data-driven marketing solutions provide a significant competitive advantage for healthcare marketers looking to drive results," said Donato Tramuto, CEO and Chairman of Physicians Interactive. "We are very excited to add Tomorrow Networks to the Physicians Interactive portfolio and continue to build upon the stellar growth they've experienced to date expanding on their unique set of media products and services that have been resonating so well in the marketplace."
Tomorrow Networks' Condition Locator™ Data Intelligence Platform provides customers with the ability to build a scalable marketing strategy based on rigorous data analysis, execute a mobile campaign leveraging geo-targeting technology and analyze the results based on point of sale ROI metrics. Tomorrow Networks' platform interprets local and regional health data sets, including disease and condition prevalence statistics, prescribing activity and formulary data to develop customized heat maps for individual healthcare brands.
"The convergence of Big Data, data visualization, mobile adoption and geo-targeting has created enormous new opportunities for healthcare marketers, " said Patrick C. Aysseh, General Manager, Tomorrow Networks. "We have identified ways to leverage health data to create a new context for advertising that provides both scale and highly targeted reach and it has been truly gratifying to see how our solutions are enabling our clients to drive positive outcomes. We are thrilled to join the Physicians Interactive team and are excited by the prospects of further transforming the industry."
About Tomorrow Networks
Based in New York City, Tomorrow Networks is the leading provider of data-driven mobile solutions for healthcare marketers. The Tomorrow Networks Condition Locator™ Data Intelligence Platform provides an end to end solution, from data analysis, to campaign execution and ROI measurement. Tomorrow Networks reaches more than 50 million healthcare professionals and consumers each month via geo-targeted and data-driven advertising campaigns. For more information, visit our website: www.tomorrownetworks.com.
About Physicians Interactive
Headquartered in Reading, MA, PI aspires to use the power of worldwide networks of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine for the better. PI's value proposition is to offer the life science industry a low-cost, virtual, multi-channel marketing approach that can be used to supplement currently promoted products, as well as non-promoted and orphaned products, that deliver benefits to physicians and patients. A key focus is providing services that fit into physicians' and healthcare professionals' daily workflow at the point-of-care when they make diagnosis, treatment and prescribing decisions. More information can be found at www.PhysiciansInteractive.com.