Pfizer launches med optimization scratch card; More patients self-diagnosing online;

> Pfizer ($PFE) is launching a new scratch card for patients as part of an ongoing campaign to raise awareness of medicines optimization. Report

> Urine analysis app uChek is launching a 6-month, 375-patient trial with Merck for Mothers, a Merck ($MRK)-sponsored initiative to reduce global maternal mortality. Report

> Pfizer's ($PFE) Viagra is getting a new package design in Russia. More

> D&A Pharma has inked a licensing and distribution agreement with Grupo Juste for alcohol-dependence treatment Alcover in Spain and Central America. Release

And Finally... More people are using the Internet and social media to self-diagnose online, according to a new report. More

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