New website, books and culinary events encourage anaphylaxis awareness and readiness
HERTFORDSHIRE, England and PITTSBURGH – Aug. 12, 2015 – Mylan N.V. (Nasdaq: MYL) is pleased to announce today the launch of new resources featuring Disney content and programming, designed to help families living with potentially life-threatening (severe) allergies understand the importance of anaphylaxis awareness and ensure they are ready to respond in case a life-threatening allergic reaction (anaphylaxis) occurs. The unique multimedia content, created by Disney in collaboration with Mylan, focuses on the importance of having an anaphylaxis action plan in place, the critical first step of which is avoiding allergic triggers. The new resources include an educational website, MyAllergyKingdom.com, a children's story book and cookbook, and food allergy-friendly programming at the 2015 Epcot International Food and Wine Festival this fall.
"Mylan has been a leader in the efforts to educate families about severe allergies, the importance of avoiding allergic triggers and being ready to respond to anaphylaxis. Our expertise coupled with the magic of Disney storytelling can help support families managing severe allergies in an effective and engaging way," said Mylan CEO, Heather Bresch. "We are thrilled to be able to bring these initiatives to life for the nearly 43 million people affected by severe allergies across the country who need support."
Today, MyAllergyKingdom.com launched to provide helpful features for families managing severe allergies, including recommendations, tips and real-life stories from experts and parents. The materials on the website help address a serious topic that can sometimes be frightening in a non-threatening way. The website will be updated every month with new educational content, including:
Expert tips and tricks from parents who share smart strategies for managing severe allergies.
Tips for newly diagnosed patients to help find their "new normal" for living with severe allergies.
Recipes for meals and treats the whole family will love – all free of the top eight food allergens.
Blog posts from food allergy moms Angie and Teresa highlighting their own families' stories.
Crafts and projects specially designed for children with severe allergies, as well as information about local events.
Savor the Magic Sweepstakes, where people can enter for a chance to win a Walt Disney World Vacation with a special dining experience at one of three Walt Disney World Resort restaurants.*
Later this year, Mylan will distribute two books created by Disney Publishing Worldwide for families living with severe allergies. "Show & Tell Scout" is a children's story book featuring Scout, a young fox living with severe allergies to peanuts and milk. With the help of Mickey Mouse and friends, Scout learns how to teach his friends – and readers – about how he manages his severe allergies, including the importance of having an anaphylaxis action plan. A cookbook featuring more than 40 unique recipes inspired by some of the most beloved Disney characters will also be available this year.
This fall, Mylan will sponsor a series of food allergy-friendly programs and culinary demonstrations at the Epcot International Food and Wine Festival at Walt Disney World Resort. The events will feature notable chefs and food-allergy moms sharing recipes free of the top eight food allergens and highlighting tips about how to manage a severe allergy, whether at home, dining out, or on vacation.
To learn more, and to find other helpful resources regarding anaphylaxis and severe allergies, be sure to visit www.MyAllergyKingdom.com.
*NO PURCHASE NECESSARY. Void where prohibited. Open only to persons who are legal residents of the 50 U.S. or D.C. and who are not minors as defined by their state of primary residence or who are not a healthcare professional (or a member of healthcare professional's family). Sweepstakes starts 12:00 AM (PT) on 8/12/15 and ends 11:59 PM (PT) on 9/30/15. Limit one (1) Entry per day, per Member/person. There is only one (1) prize available to be won. For full official rules, visit http://www.disney.com/savorthemagic. Sponsor: Disney Online, 1200 Grand Central Avenue, Glendale, CA 91201.
Anaphylaxis is a life-threatening allergic reaction that has many possible triggers, occurs quickly, without warning, and must be treated immediately with epinephrine. Symptoms may include hives, swelling or redness of the skin, tightness in the throat, nausea, dizziness, breathing problems, a decrease in blood pressure and/or fainting. Anaphylaxis can be caused by triggers, such as food, stinging and biting insects, medicines, latex or even exercise. While symptoms of an allergic reaction vary from person to person, reactions can quickly progress to become life-threatening.
Mylan is a global pharmaceutical company committed to setting new standards in healthcare. Working together around the world to provide 7 billion people access to high quality medicine, we innovate to satisfy unmet needs; make reliability and service excellence a habit; do what's right, not what's easy; and impact the future through passionate global leadership. We offer a growing portfolio of around 1,400 generic pharmaceuticals and several brand medications. In addition, we offer a wide range of antiretroviral therapies, upon which nearly 50% of HIV/AIDS patients in developing countries depend. We also operate one of the largest active pharmaceutical ingredient manufacturers and currently market products in about 145 countries and territories. Our workforce of approximately 30,000 people is dedicated to creating better health for a better world, one person at a time. Learn more at mylan.com.
About Walt Disney Parks and Resorts
More than 60 years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world's leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallee, France; and Hong Kong Disneyland Resort, located on Lantau Island. A sixth resort, Shanghai Disney Resort, is currently under construction in Pudong New District, Shanghai. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Adventures by Disney, a guided group vacation experience to some of the world's most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts, cruise ships, entertainment and attractions.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
Walt Disney World® Resort and Epcot® International Food & Wine Festival are registered trademarks of Disney. All other trademarks are the property of their respective owners.
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Kris King (Investors)
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© 2015 Mylan Inc. All rights reserved.