J&J lures Weber Shandwick exec to Janssen; Google healthcare head joins doc-networking firm M3; Novo Nordisk taps Hispanic marketing agency;

> Google's ($GOOG) former healthcare chief signed on to head up a new European division for the physician networking business M3, which operates Doctors.net.uk and MDLinx in Europe. Release

> Novo Nordisk ($NVO) hired New York-based Prime Access to handle its diabetes marketing and advertising targeted to the U.S. Hispanic community. Release

> Weber Shandwick's SVP of global marketing and corporate affairs, Jennifer Norton, is jumping ship to join Johnson & Johnson ($JNJ) as senior director of North American communications for Janssen. Report

> Closed loop marketing software provider Agnitio launched its latest product, Rainmaker, designed to personalize marketing to individual physicians. Release

> Lundbeck and Otsuka launched their once-monthly antipsychotic drug Abilify Maintena in Europe, with Denmark first to sign up for full reimbursement. Report

> Boehringer Ingelheim's first oncology product, the lung cancer treatment Giotrif, got a preliminary thumbs-up from U.K. cost-effectiveness gatekeepers. Report

> Ashfield Meetings & Events said it won a two-year extension to its contract to provide venue services for Bayer in the U.K. Report

And Finally... AbbVie ($ABBV) is supporting two educational initiatives in Latin America, including a new master's degree through Universidad Europa de Madrid, to improve rheumatology treatment. Report

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