Former Google Head of Healthcare leads M3's new European digital services for pharma
London: M3 inc (Japan: 2413), the global provider of technology services in healthcare, has launched a European division. The company, which acquired Doctors.net.uk in August 2011, has grown rapidly to become the world's largest network of physicians with reach to more than 2.5 million physicians in Asia, US, Europe and emerging markets.
M3's European division operates Doctors.net.uk, MDLinx (Europe), Networks in Health, medeConnect and the M3 Global Research Panel, and offers a wide range of digital services including educational campaigns, promotional programmes and market research.
To support the launch of M3 in Europe and the company's ambitious growth plans, Jenny Cowderoy, former Industry Head, Healthcare, at Google, has been appointed Managing Director of Communications for M3 Europe.
In her role at Google, Jenny was responsible for thought leadership, business strategy and sales growth, and managed a portfolio of healthcare and FMCG clients including GSK, Novartis, Weightwatchers and Boots.com. Prior to Google, she was Director, Global Marketing for GlaxoSmithKline, where she acted as a digital strategy adviser to the Executive and global marketing teams.
Dr Tim Ringrose, CEO of M3 Europe, said: 'We are delighted to welcome Jenny to M3. She is a highly experienced and influential marketer, who has helped a wealth of multi-national healthcare companies to drive innovation and growth across their businesses through digital communication. Her considerable experience and expertise will help healthcare businesses across Europe to realise the benefits that digital marketing can bring.'
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For more information:
Andrew Baud, Catherine McNulty or Lydia Hayward
T: +44 (0) 20 3397 3383
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E: [email protected]
Note to editors:
M3 is a trusted global provider of information and connections in healthcare. It has a reach to more than 2.5m physicians worldwide, via websites such as www.doctors.net.uk, www.mdlinx.com, and www.networksinhealth.com – making it the world's largest network of physicians. M3 provides data-driven, global programmes that use local knowledge, and harness technology to maximise efficiencies and deliver measurable outcomes. Through its commitment to progress and its investment in deepening connections, M3 will continue to break down the barriers that stand in the way of improvements and progress in healthcare.
www.eu.m3.com