Evoke is continuing to grow its talent with the hire of Jennifer O’Dwyer as its new president of North America. She takes over for Tom Donnelly, who moved to the newly created position of chief growth officer across all Evoke Group brands.
O’Dwyer was associate partner and director of client services at CDM New York for almost 13 years, and while most of her experience has been in healthcare provider marketing, she has worked in consumer health as well.
“It was a big decision to leave (CDM), but I was at the point where I needed new problems, new opportunities and a different feel in an agency,” she said.
At Evoke, she said she plans to focus on building client partnerships and retaining and recruiting talent in the wake of the agency’s growth.
“We are actively looking at different service models that I think are very much in line with the nimble mindset of Evoke and will help us cut through some of the complexities that our clients are up against,” she said.
Last year, Evoke simplified its agency brand portfolio—then called Evoke Health, Firsthand, Fabric, Traverse HealthStrategy, Nitrogen Health, Tonic Life Communications and AboveNation Media—under the single integrated Evoke agency brand. The idea was to work through its six core practices—professional marketing, consumer and patient marketing, market access, PR and influence, media and consulting—instead of through individual agencies.
In May, Evoke merged its public relations and influence practice with Kyne, doubling its size to become Evoke Kyne. It's now one of the largest health communications agencies in the world.