The Estée Lauder Companies have a historic, three-decade-long commitment to breast cancer awareness. In 2023, they are renewing their annual campaign during Breast Cancer Awareness Month this October.
As part of their ongoing efforts to combat breast cancer, the Estée Lauder Companies are launching a series of new campaigns this month aimed at increasing research funding and continuing their efforts in raising awareness and educating the public about a disease that claimed the lives of 685,000 people worldwide in 2020, with 2.3 million cases diagnosed.
This year, the ELC campaign is running a series of diverse and global projects, including ones that literally want to shine a light on the disease.
This includes commemorating the 20th anniversary of The Breast Cancer Campaign in China with the illumination of No.1 Wai Tan Yuan in Shanghai. Additionally, iconic structures worldwide, such as the Empire State Building in New York City, the Eiffel Tower in Paris and the Burj Al Arab in the United Arab Emirates, will be lit in pink to raise awareness.
There is also a social media element, with the campaign sending out an Instagram call-to-action (from its handle @esteelaudercompanies) to “engage audiences and raise funds” by using the #TimeToEndBreastCancer hashtag.
It also is looking to fund medical resources and services including access to mammograms/screenings for vulnerable groups with limited access to healthcare while also providing support, therapy and counseling programs.
Evelyn H. Lauder launched the ELC Breast Cancer Campaign, and she co-created the pink ribbon back in 1992.
“ELC has an unwavering commitment to social impact, with The Breast Cancer Campaign at the forefront of these efforts,” said William P. Lauder, executive chairman of the Estée Lauder Companies, in a press release.
“Our passionate employees, consumers and partners have united to advance possibilities for those affected by this disease. Together, we will continue powering progress, until we realize my mother’s vision of a breast cancer-free world for all.”
Together, the ELC Breast Cancer Campaign and the Estée Lauder Companies Charitable Foundation have contributed more than $118 million, with more than $93 million in funding for medical research coming through the Breast Cancer Research Foundation set up by Lauder in 1993.