Pfizer’s Eucrisa debuted first in the next-gen eczema category, and its first national TV ad campaign marks a bid to press that first-mover advantage.

Seqirus has debuted its first commercial for Fluad, in an early flu season campaign targeting the 65-plus crowd.

Fanapt maker Vanda has launched a national TV awareness campaign about akathisia, a little-known side effect of some schizophrenia drugs.

It's an ongoing claim that no one wants to see pharma ads. But you can't argue with data, and people aren't clicking away when the TV ads pop up.

If the first 6 months of pharma TV ad spending serve as any indication, 2017 could be another record-setting advertising year for the industry.

After scoring impressive numbers with its science-focused TV ad, Pfizer is preparing to launch another next month starring one of its own scientists.

Hands do the talking in new TV commercials for an Endo disease awareness campaign highlighting Dupuytren's contracture.

What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”