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In a Sanofi ad agency rejig, the WPP Group joins Publicis and Havas as creative and media agencies across the company's business units.
Fanapt maker Vanda has launched a national TV awareness campaign about akathisia, a little-known side effect of some schizophrenia drugs.
Clinical care experts and patient advocacy organizations call attention to why better patient understanding shapes the best integrated approach to orphan drug…
It's an ongoing claim that no one wants to see pharma ads. But you can't argue with data, and people aren't clicking away when the TV ads pop up.
Takeda’s IBD awareness comic book campaign, a team-up with Marvel, ended with the Unbeatables prevailing over IBD—and evildoers, too.
If the first 6 months of pharma TV ad spending serve as any indication, 2017 could be another record-setting advertising year for the industry.
After scoring impressive numbers with its science-focused TV ad, Pfizer is preparing to launch another next month starring one of its own scientists.
Hands do the talking in new TV commercials for an Endo disease awareness campaign highlighting Dupuytren's contracture.
What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”
No one travels to an industry gathering without expectations, but at the Cannes Lions Health Festival, attendees set some pretty lofty goals.
As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.