If the first 6 months of pharma TV ad spending serve as any indication, 2017 could be another record-setting advertising year for the industry.

After scoring impressive numbers with its science-focused TV ad, Pfizer is preparing to launch another next month starring one of its own scientists.

Hands do the talking in new TV commercials for an Endo disease awareness campaign highlighting Dupuytren's contracture.

What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”

As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.

The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.

And the Cannes Lions Health pharma Grand Prix award goes to … no one. For the second time in four years, the jury declined to hand out a top prize.

Don’t look for the most visible pharma campaigns on the 2017 Cannes Lions Health short list. The recognition went to print and digital rather than TV.

At the Cannes Lions Health festival this weekend, pharma's marketing gambles move into the spotlight.