Blue Latitude Health's Medical Information Cascade project, for Eli Lilly and Company, won the PMEA 2015 award for Innovation
LONDON, UK, - 26th November 2015 – Blue Latitude Health, a creative marketing consultancy specialising in healthcare, last night won a PMEA 2015 award for their project on Lilly's Medical Information Cascade, which was shortlisted for Innovation. The PMEA awards, which were presented at a black tie dinner at the Lancaster London Hotel, recognise and commend excellence, best practice and innovation in local, European and international healthcare markets.
Fred Bassett, Co-Founder and Head of Strategy, Blue Latitude Health, said, "We're thrilled to have won the prestigious PMEA Award for Innovation and see our work honoured at PMEA 2015. Strategy and innovative solutions are at the heart of everything we do at Blue Latitude Health. The Medical Information Cascade project combined SEO tactics, user-centred design methodologies, and the provision of capability training to deliver a first line medical information portal online – the first of its kind."
He added, "Our customer experience, creative services and strategic teams always look to transform how our clients engage with healthcare professionals and patients. I credit our talented and experienced team and our overall vision to improve customer experience in the healthcare sector for this award."