AmerisourceBergen Ad Campaign Helps Define Healthcare Delivery
Company Uses Mirror Concept to Tell Complex, B2B Story with Two Words
CHESTERBROOK, PA – (September 9, 2014) One of the world's largest providers of pharmaceutical sourcing and distribution services has launched it's first-ever comprehensive advertising campaign. AmerisourceBergen's new campaign graphically illustrates how the company's diverse range of expertise and skills complement each other to create a strong, dynamic and unified brand. In addition to sourcing and distribution, AmerisourceBergen provides complementary pharmacy, practice and manufacturer solution services that are highlighted in the campaign for the ways they enhance patient's lives.
"We've created a bold, new way to describe the essence of who we are, what we do and the value we provide to our customers and partners across all aspects of healthcare delivery," said Steve Collis, President and CEO of AmerisourceBergen. "I'm proud to share the stories of our knowledge, reach and partnership – our core differentiators – and how we are responding to a more consumer-driven healthcare environment as an opportunity to shape healthcare delivery for our customers and for patients around the world."
The advertising campaign hinges on the concept of mirrored words describing opposite but complementary assets – such as horsepower and brainpower, computers and compassion, hindsight and foresight – that enable AmerisourceBergen to improve product access, increase supply chain efficiency and enhance patient care. The ads bring together the important work of the company's 13,000 associates that help drive the pharmaceutical supply chain that most consumers rarely consider, but depend on every day.
"Our campaign is a natural extension of the creativity and innovation we bring to our customers," said Gina Clark, Chief Marketing Officer at AmerisourceBergen. "We present these concepts as examples of our dynamic approach and with proven results and solutions, ranging from our global pharmaceutical sourcing capabilities to a self-service tool that eases the lives of hemophilia patients."
AmerisourceBergen ranks #28 on the current FORTUNE 500 and #4 on Barron's 500 healthcare list.
"This campaign gives us a voice to speak about how we work collaboratively every day from clinical trials, to commercialization, to patient support and everything in between," said Clark. "We believe everyone is a consumer, and we are excited to reintroduce our breadth and depth and our impact on patients to consumers who happen to work in the healthcare industry."
To learn more about the campaign, visit: www.ItTakesAmerisourceBergen.com.
About AmerisourceBergen
AmerisourceBergen is one of the largest global pharmaceutical sourcing and distribution services companies, helping both healthcare providers and pharmaceutical and biotech manufacturers improve patient access to products and enhance patient care. With services ranging from drug distribution and niche premium logistics to reimbursement and pharmaceutical consulting services, AmerisourceBergen delivers innovative programs and solutions across the pharmaceutical supply channel. With over $100 billion in annualized revenue, AmerisourceBergen is headquartered in Valley Forge, PA, and employs approximately 13,000 people. AmerisourceBergen is ranked #28 on the Fortune 500 list. For more information, go to www.amerisourcebergen.com.