Sproxil Named #7 on Fast Company List of World's Most Innovative Companies; Higher than Google, Amazon & Apple Amongst Others


Sproxil Named #7 on Fast Company List of World's Most Innovative Companies; Higher than Google, Amazon & Apple Amongst Others

Sproxil Also #1 on Fast Company's List of "Most Innovative Companies
in Healthcare"

Cambridge, MA & New York (February 11, 2013) – SproxilÒ, a leading
provider of world-class brand protection for emerging markets,
announces it has been named #7 on Fast Company magazine's "World's 50
Most Innovative Companies" – a higher rank than some of the world's
most recognized innovation companies, including Google, Amazon and
Apple.  In addition, Sproxil was named the #1 Innovative Company in
Fast Company's healthcare-specific list.

Sproxil is being honored for its' Mobile Product Authentication™
(MPA™) technology that has been used more than three million times to
verify that products are genuine.  Leading pharmaceutical companies,
such as Johnson & Johnson, Merck Serono, IPCA as well as regulatory
organizations in the emerging markets of Africa and India have been
leveraging Sproxil's MPA solution to protect consumers from taking
potentially harmful counterfeit and substandard medications since the
company launched in 2009.  The MPA solution can be used to verify any
tangible item, and Sproxil's solution is currently being implemented
and used in categories including skin care, supplements and vitamins,
electrical cabling, automotive and motorcycle parts and agribusiness,
to name a few.

A profile of Sproxil, as well as the other recipients, can be found
online, as well as in the March issue of Fast Company.   "Being named
in Fast Company's Most Innovative Company list is one the most
prestigious honors we have received – we're truly humbled to be
recognized with some of the most innovative and world-renowned
companies," states Sproxil CEO Ashifi Gogo.  "Our mission is to help
consumers make wiser and more informed purchases, getting more value
and safer products for their money.  Especially in developing markets
where most people don't have as much disposable money, Sproxil helps
people avoid getting ripped off at the store.  It's a testament to our
team's dedication to hard work and creativity that we've been able to
make such an impact."

The Most Innovative Companies is Fast Company's most significant,
high-profile editorial effort of the year. According to Fast Company,
"Our editorial team spends months gathering and sifting data, to
identify those enterprises that exemplify the best in business from
across the economy and around the world. The end result is a package
that dares to be different, emphasizing not just revenue growth and
profit margins but also progressive business models and an ethos of
creativity. In addition to the Top 50, Fast Company also ranks the Top
10 Most Innovative Companies in ten categories, including Big Data,
Entertainment, Finance, and Food—all of which are featured in the
print edition and on FastCompany.com."

About Sproxil

SproxilÒ is a venture-backed enterprise that provides world-class
brand protection services in emerging markets. The Company's Mobile
Product AuthenticationÔ MPAÔ solution helps ensure purchased goods are
not stolen or counterfeit by allowing consumers to verify product
genuineness within seconds through a text message. Compatible with any
tangible item, Sproxil's solution is widely used by leading
pharmaceutical companies to curb the multi-billion dollar counterfeit
drug industry.  The Company has also penetrated non-pharmaceutical
industries including personal care, automotive aftermarket and food
supplements.  Sproxil has won the IBM SmartCamp Boston Award and the
2009 Clinton Global Initiative Outstanding Commitment Award, as well
as received regulatory endorsements in Nigeria and Kenya.
Headquartered in Cambridge, Massachusetts, United States, Sproxil
continues to expand across Asia and Africa.

About Fast Company

Fast Company is the world's leading progressive business-media brand,
with a unique editorial focus on innovation in technology, ethonomics
(ethical economics), leadership, and design. In print and through
digital and social channels, as well as live events, Fast Company
reports on and addresses the most progressive business leaders. Editor
Robert Safian was named AdWeek's Editor of the Year in 2009. Under the
leadership of publisher Christine Osekoski, Fast Company made AdWeek's
Hot List for three consecutive years, and FastCompany.com executive
editor Noah Robischon has tripled traffic and revenue. Fast Company is
owned by Joe Mansueto, founder, chairman, and CEO of Morningstar, a
leading provider of independent investment research.


Media Contact:

Jeff Loucks

[email protected]


Jeff Loucks, PR Manager
Sproxil, Inc.
[email protected]