Pfizer taps DHL for Australia distribution

Pfizer Australia has linked with DHL Supply Chain for direct-to-pharmacy deliveries. For Pfizer, it's a single-source deal encompassing pharmacies in 5,000 communities across the country. The arrangement lets pharmacies order prescription medicines through a Pfizer rep or the web, point of sale system, phone or fax.

The partners have worked together for a decade in varying capacities. The last three years have involved direct-to-pharmacy distribution, part of a "new business model" the drugmaker launched late last month.

Pfizer is in its comfort zone when it comes to supply chain strategy. Its U.S. parent struck a deal late last year shedding some of its distribution chores by turning over a Tennessee distribution facility to logistics provider Exel; it then began relying on Exel and DHL for logistics support. And the drug giant last year once again made the Gartner list, "Healthcare Supply Chain Top 25," being cited for deployment of web-based patient services.

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- see the business model release

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