NEW TRACK AND TRACE SOFTWARE FROM PAGEMARK TECHNOLOGY ONLY SOLUTION WITH COVERT SECURITY LAYER FOR 2D BARCODES
REDMOND, WA -- May 2, 2013 -- Pagemark Technology, Inc. a leading brand protection and security provider, today announced the launch of Pagemark Track and Trace, a proprietary turnkey software solution designed for enhanced counterfeiting and diversion protection. Pagemark Track and Trace incorporates the company's Pelta™ technology, which utilizes a covert layer embedded into existing 2D barcodes. The Pagemark Track and Trace solution is intended for the pharmaceutical, life sciences, packaged goods, tax compliance and other industries requiring serialization and tracking support.
Counterfeiting is a growing problem globally. A study by the Organization for Economic Co-operation and Development (OECD) valued pirated products worldwide in 2006 at $176 billion, equivalent to the annual trade between Japan and the United States. Counterfeit drugs alone generated an estimated $75 billion in revenue in 2010, according to the National Association of Boards of Pharmacy.
"By adding a proprietary second layer of protection within existing 2D barcodes, Pagemark Track and Trace provides a simple and effective security solution for manufacturers and governments desiring increased visibility of serialized products in their supply chain," said RanDair Porter, President of Pagemark Technology. "Using the Pagemark solution, serialization or other data can easily be stored in the Pelta covert data layer, effectively hidden from fraudsters."
The new solution utilizes a server component that provides tracking through supply chains and the mechanism for customers to authenticate products, and is flexible enough to meet the track and trace needs of almost any size of organization. A number of alerts and notifications related to possible fraud, divergence and counterfeiting can be customized using geo-tracking and time based logic. Alerts conditions can be tracked on a dashboard or custom report, or sent via email/SMS message.
The company will demonstrate Pagemark Track and Trace at the Secure Document World (SDW) 2013 show in London, England, at Stand #F19 starting May 23, 2013. The company will also attend the Tax Stamp Forum held June 3-5, 2013 in Vienna, Austria.
About Pagemark Technology
Pagemark Technology, Inc. is a Redmond, Washington-based leading supplier of electronic security technologies providing horizontal and vertical solutions relating to authentication, serialization, fraud protection, divergence and anti-counterfeiting measures. The company provides authentication and track and trace solutions to secure high-value documents. Implemented using Pelta™ 2D barcode technology layered on standard QR barcodes, the system encodes overt and covert data, creating a simple but highly effective authentication system. Pelta™ uses smart phones to authenticate documents using the phone's camera, GPS and SMS functionality to power today's most innovative authentication system. For more information, visit www.pagemarktechnology.