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: The Fierce 50 of 2024
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Marketing
Incyte nets soccer legend Mia Hamm for GvHD awareness
Incyte has signed Mia Hamm, a former U.S. professional soccer player, as its new spokeswoman on a deeply personal issue for the soccer star.
Ben Adams
Aug 31, 2023 7:40am
Amgen posts oncology videos in push to give patients a platform
Jun 6, 2023 10:15am
Children's Tumor Foundation launches 'Make NF Visible' campaign
May 2, 2023 9:10am
Danny Trejo stars in 'fake' movie for 'bad medicine' campaign
Jan 18, 2023 7:30am
Merck targets stigma, screening hesitance in lung cancer campaign
Nov 10, 2022 9:15am
Biohaven plugs experimental trial with a flashy marketing video
Oct 24, 2022 7:55am