Keyword: YouTube

A new YouTube reality series from Roche’s Genentech tackles the social and emotional issues of hemophilia.

Johnson & Johnson is swinging for the fences with its newest Acuvue ambassador, Major League Baseball slugger Bryce Harper.

Pharma companies are maturing on social media, if Ogilvy Healthworld’s latest Social Check-up report is any indication.

Every year, Klick Health creates a clever push-the-creative-envelope holiday digital greeting for its family, friends and clients. This year’s video is its best showing yet.

Pharma companies should check out YouTube's bumper ads for quick messaging and boosting recall of coordinated longer-form video ads, says one agency.

Johnson & Johnson has signed up as the first sponsor of YouTube's lineup of free original programming for the fall, as exclusive sponsor of a show called Best.Cover.Ever.

Google is working overtime to reassure advertisers, including healthcare and pharma marketers, that its YouTube platform is safe.