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Xofluza
Marketing
Roche's Genentech gets animated in new DTC for one-dose Xofluza
Roche's Genentech want to put people on watch for winter flu surges—even during a pandemic—with a new DTC campaign for influenza med Xolfluza.
Sharon Klahr Coey
Feb 2, 2021 9:15am
Roche's Xofluza wins FDA nod to prevent flu but also hits a snag
Nov 24, 2020 9:38am
Ocrevus, Hemlibra offset Roche's biosim loss
Jan 30, 2020 10:20am
Roche's flu med Xofluza may drive drug resistance in kids: study
Nov 26, 2019 4:10pm
Flattened by the flu? Roche launches first Xofluza DTC
Oct 25, 2019 10:51am
Roche's Tamiflu follow-up Xofluza scores in flu-spreading study
Sep 3, 2019 10:47am
