Pharma TV ad spend beats last year, led by AbbVie and Pfizer by Beth Snyder Bulik Monday, October 15, 2018 With three quarters of pharma TV ad spending down and one to go, national media buys are tracking ahead of 2017, with brands doling out $2.81 billion.
Allergan focuses on biopolar mania in first DTC push for Vraylar by Beth Snyder Bulik Monday, April 9, 2018 Allergan’s new campaign for Vraylar is the antipsychotic's first—and the first DTC push to center on the manic side of bipolar disorder.
Allergan CFO retiring even as company faces 'negative sentiment' by Eric Palmer Monday, September 25, 2017 Allergan says CFO Tessa Hilado, which came to Allergan three years ago, is retiring but agreed to stay on until her replacement is named.
Allergan's Vraylar needs 'negative' success to stand out by Carly Helfand Friday, September 9, 2016 Allergan may be able to come up big with new antipsychotic launch Vraylar if the med can shine at treating schizophrenia’s “negative” symptoms. But one analyst isn’t holding his breath.
