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GSK runs first DTC ad for would-be asthma blockbuster Exdensur
GSK has launched the first TV spot for Exdensur, stepping up promotion of an asthma drug that the company is tipping to generate blockbuster sales.
Nick Paul Taylor
Jun 17, 2026 11:55am
AbbVie's Skyrizi nabs May's top ad spending spot over Tremfya
Jun 9, 2026 3:33pm
BeOne TV drug ad hit by FDA over ‘misleading suggestions’
May 13, 2026 11:11am
AbbVie’s Skyrizi retakes top spot in April ad spend rankings
May 8, 2026 10:03am
Pfizer drafts Fernando Mendoza as face of its cancer campaign
Apr 24, 2026 8:58am
Super Bowl, Olympics defined TV drug ad spending in February
Mar 6, 2026 12:39pm