Treato

Doctor with patient

Marketing

Patient centricity? Pharma’s already there, expert says

Pharma has come a long way on patient centricity. Regulators, though? Not so much, Treato's CEO says.

Carly Helfand Apr 17, 2017 8:15am

Drug Discounts

No thanks? Patients take pharma's co-pay help for granted, survey finds

Aug 22, 2016 7:31am

Bladder TV spot

Ask your doc? Consumers are so over pharma TV ads

Apr 20, 2016 9:00am