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: The Fierce 50 of 2024
TikTok
Marketing
Genentech takes to TikTok to push biomarker testing message
Genentech is taking to TikTok to spread its message about biomarker tests, posting a series of videos with patients about the need to “Ask About ALK.”
Nick Paul Taylor
Aug 2, 2024 7:15am
Amid looming TikTok ban, pharma users need 'agility': Ogilvy VP
Mar 20, 2024 4:45pm
Senators urge FDA to fix gaping holes in oversight of DTC ads
Feb 20, 2024 6:22am
Can TikTok help boost lagging MMR vaccine uptake?
Jan 23, 2024 3:30am
Lippe Taylor pens pact to access healthcare's social media stars
Aug 14, 2023 10:05am
Liver disease misinformation rampant on TikTok: study
May 12, 2023 9:20am
