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Shionogi
Marketing
Shionogi kicks off Xocova launch with TV ad
Shionogi's “Got the Call, Make the Call” campaign for Xocova kicks off with a TV ad depicting a mom getting a call from her COVID-infected son.
Zoey Becker
Jul 30, 2026 7:10pm
Solid tumor CAR-T, Pfizer-Innovent, China deals—Fierce Pharma Asia
Jun 26, 2026 8:51am
Shionogi's Japan-approved antiviral nets US COVID nod
Jun 1, 2026 11:11am
Takeda-Denali, Merck-Zhifei, Shionogi—Fierce Pharma Asia
Apr 10, 2026 8:00am
Shionogi sets sights on US antibiotic plant with $119M from BARDA
Apr 8, 2026 2:14pm
Takeda, GLP-1 generics, Gilead—Fierce Pharma Asia
Mar 27, 2026 8:38am
