Millennials on both sides of the healthcare coin are skeptical of pharma companies. Both younger patients and doctors don’t trust Big Pharma, according to doctor social network Sermo. And it may be the drug companies’ fault.
Sermo’s physician social network and Everyday Health’s digital health media network are sharing capabilities. The newly inked partnership hands control of joint market research projects to Sermo, while Everyday Health will now handle ad sales across both portfolios.