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sales and marketing
Pharma
Novartis to lay off 427 staffers amid marketing model rework
Novartis is cutting 427 U.S. jobs in a move tied to a cardiovascular marketing redesign triggered by Entresto's upcoming loss of exclusivity.
Fraiser Kansteiner
Mar 18, 2025 10:19am
Biogen plots 30% Leqembi field force bump, omnichannel campaigns
Apr 25, 2024 6:58am
Innovating commercial model is key to maximizing sales: report
Jul 10, 2023 8:55am
