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Manufacturing
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Fierce Pharma
Fierce Biotech
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Renee Marotta
Marketing
Esperion launches DTC campaign for Nexletol with all-stock video
Esperion launched its first DTC campaign for Nexletol despite the pandemic, and, because live shoots were a no-go, it used stock video for its TV ad.
Beth Snyder Bulik
Oct 1, 2020 10:40am
Esperion ditches drug launch playbook during pandemic
Sep 21, 2020 11:30am
