Keyword: R. John Fidelino
Listening to gossip about Monday night’s awards, the chatter was about patient-first marketing, "data for good," tech tools and chatbots.
Cannes Lions Health has stocked its pharma and health & wellness juries, who'll sift entries in the two categories revamped for 2018.
The march to Cannes Health has begun with the announcement of the two jury presidents who will preside over the panels that judge the pharma and health & wellness categories.
What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”
As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.