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prescribing data
Marketing
POCN Group expands offering and brings in new hire
NPs and PAs write over 1.4 billion prescriptions per year, making this group an important target for pharma marketers.
Sharon Klahr Coey
May 15, 2023 8:05am
Digital marketing points pharma to NP and PA prescribing power
Sep 8, 2021 8:25am
Biogen and FDA agree to narrow Aduhelm's broad label
Jul 8, 2021 8:52am
Xarelto scripts stagnate as discounts pile up
Apr 23, 2019 10:33am
Restricting sales reps cut use of promoted meds: JAMA
May 3, 2017 9:44am
Doctors use more brands if they're on the pharma dole: JAMA
May 12, 2016 8:57am
