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Pluvicto
Marketing
Novartis' Pluvicto topples AbbVie's Skyrizi in TV spending ranks
AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma for most of 2024, but 2025 is starting off on a very different note.
Andrea Park
Feb 5, 2025 1:49pm
Novartis filed patent lawsuits in defense of radiopharma meds
Nov 4, 2024 10:48am
Novartis complies with FDA 'flexibility' ask in Pluvicto filing
Oct 29, 2024 10:51am
Novartis brings isotope production in house amid global shortage
Sep 4, 2024 11:24am
Novartis CEO sees IRA impact ‘manageable’ in short run
Jul 18, 2024 11:05am
Novartis gears up for key expansions of 3 cancer drugs
Apr 23, 2024 3:37pm
