Novartis launches first ads for breast cancer treatment Piqray by Beth Snyder Bulik Tuesday, October 15, 2019 Novartis is joining a group of drugmakers already advertising cancer treatments on TV with the launch of its Piqray campaign.
Novartis' blockbuster-to-be cancer drug Piqray makes history by Angus Liu Tuesday, May 28, 2019 Piqray, one of the blockbuster launches Novartis is counting on, is the first PI3K inhibitor approved for solid tumors.
