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patient-centricity
Marketing
Pharma fills digital toolbox to up its patient-connection game
Pharma’s yen for direct relationships with patients isn’t new. But as new tech puts those connections within reach, it also makes them more crucial.
Beth Snyder Bulik
Dec 18, 2019 8:02am
Astellas's first chief patient exec zeroes in on 'centricity'
Sep 6, 2019 6:19pm
New agency finds real patients for TV, video marketing
May 2, 2019 9:38am
Teva's transformation continues with patient portal launch
May 30, 2018 9:14am
U.S. patient groups might just be warming up to pharma
May 14, 2018 9:30am
Do brands matter in pharma? Not as much as outcomes: study
Jan 24, 2018 10:28am
