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Patient Advocacy
Marketing
Novartis teams with Olympian Laviai Nielsen on MS campaign
The social media collaboration ties into Novartis' "you know your MS best" messaging, which encourages patients to keep track of symptom changes.
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Neurocrine's Prader-Willi med tied to possible safety concerns
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J&J survey underscores the power of patient community in IBD
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CF buyers club aims to grow access to Vertex's Trikafta
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