Keyword: Ogilvy

Amazon may be pushing for retail sales via EHRs, but it's just one move in its bigger strategic play around data and patients' electronic health records.

WPP plans to integrate three well-known health agencies into health practices at three of its core agency groups.

Ogilvy CommonHealth Worldwide recruited Samantha Dolin, an Evoke and Digitas ex, to head up creative in the region.

CANNES, France—Pharma keys in on opportunities to scout talent, show creative work and win awards at 2018 Cannes Lions Health.

President Trump's push to force price tags into drug advertising has pharma marketers worried and full of questions.

Cannes Lions Health has stocked its pharma and health & wellness juries, who'll sift entries in the two categories revamped for 2018.

Pharma companies are maturing on social media, if Ogilvy Healthworld’s latest Social Check-up report is any indication.

Pharma marketers aren't limiting their emotional messaging to consumers. These days, they're trying to tap doctors' empathy and compassion, too.

Pharma is just starting to answer consumer demand for voice assistants that can address their health, but 2018 could bring a flurry of activity.

Time for a pharma facelift—when it comes to dermatology. Pharma can assist dermatologists by helping them show value, Ogilvy Commonhealth says.