Cannes Lions Health boosts creative opps for pharma by Beth Snyder Bulik Monday, June 18, 2018 CANNES, France—Pharma keys in on opportunities to scout talent, show creative work and win awards at 2018 Cannes Lions Health.
Trump wants drug prices in pharma ads, but which price? by Beth Snyder Bulik Wednesday, May 16, 2018 President Trump's push to force price tags into drug advertising has pharma marketers worried and full of questions.
Lions Health fills out juries for June's high-profile contest by Beth Snyder Bulik Wednesday, May 2, 2018 Cannes Lions Health has stocked its pharma and health & wellness juries, who'll sift entries in the two categories revamped for 2018.
Pharma's social media strategies are growing up: report by Beth Snyder Bulik Monday, March 26, 2018 Pharma companies are maturing on social media, if Ogilvy Healthworld’s latest Social Check-up report is any indication.
Emotional messages on the rise, thanks to tech, millennials and branding by Beth Snyder Bulik Tuesday, December 19, 2017 Pharma marketers aren't limiting their emotional messaging to consumers. These days, they're trying to tap doctors' empathy and compassion, too.
Could 2018 be a tipping point year for voice assistants in healthcare? by Beth Snyder Bulik Tuesday, December 19, 2017 Pharma is just starting to answer consumer demand for voice assistants that can address their health, but 2018 could bring a flurry of activity.
Dermatology faces big changes, but pharma can help: expert by Beth Snyder Bulik Thursday, August 3, 2017 Time for a pharma facelift—when it comes to dermatology. Pharma can assist dermatologists by helping them show value, Ogilvy Commonhealth says.
EHR use spreads, but it's yet to become a strategic tool by Beth Snyder Bulik Monday, June 5, 2017 Ogvily CommonHealth’s second EHR summit last week talked market growth, case studies and implementation advice.
Ready, set, judge: Cannes Lions Health selects pharma jury by Beth Snyder Bulik Monday, April 3, 2017 The Cannes Lions Health juries have been selected. Twenty-one judges will make up the two juries this year, with 10 agency executives on the pharma panel.
Ogilvy CommonHealth joining new WPP healthcare umbrella unit by Beth Snyder Bulik Tuesday, January 31, 2017 Ogilvy CommonHealth pharma and healthcare agency is being absorbed into the new WPP Health & Wellness.
