Keyword: Ogilvy

Pharma companies are maturing on social media, if Ogilvy Healthworld’s latest Social Check-up report is any indication.

Pharma marketers aren't limiting their emotional messaging to consumers. These days, they're trying to tap doctors' empathy and compassion, too.

Pharma is just starting to answer consumer demand for voice assistants that can address their health, but 2018 could bring a flurry of activity.

Time for a pharma facelift—when it comes to dermatology. Pharma can assist dermatologists by helping them show value, Ogilvy Commonhealth says.

Ogvily CommonHealth’s second EHR summit last week talked market growth, case studies and implementation advice.

The Cannes Lions Health juries have been selected. Twenty-one judges will make up the two juries this year, with 10 agency executives on the pharma panel.

Ogilvy CommonHealth pharma and healthcare agency is being absorbed into the new WPP Health & Wellness.

The good news is that pharma is solidly onboard with social media use. The not-as-good news is that most companies still have ground to cover in understanding their social media audiences, according to new findings from Ogilvy Healthworld, part of Ogilvy CommonHealth.

Should pharma marketers be more jazzed about the electronic health record industry? It's tough to tap, yes, but drugmakers need to start experimenting, because EHRs will only grow more important.

Want to find and target specific types of doctors, individually? Ogilvy CommonHealth Worldwide just launched a proprietary marketing cloud platform with 5.5 million detailed physician profiles.