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Kantar Health
Marketing
Pharma's ad spending ticks upward again to $6.5B in 2018
Pharmaceutical ad spending continued its upward climb last year, with spending topping $6.46 billion, according to Kantar Media.
Beth Snyder Bulik
Apr 16, 2019 10:15am
Truth: Print's still relevant for pharma marketers
Aug 27, 2018 9:00am
mHealth aficionados prefer OTC to prescription meds: paper
Sep 27, 2017 10:25am