Keyword: Ironwood Pharmaceuticals
Buried in OTC remedies like laxatives, fiber and probiotics? That's the question in Allergan and Ironwood's latest Linzess ads.
What do constipation and gout have in common? Ironwood is leveraging its primary care sales force to hawk meds to treat both.
Growing the gout market has been slow going for Ironwood. But now, the company has a new catalyst.
Winning an award for advertising effectiveness may not be as sexy as winning one for creative, but to pharma brands, it might be more significant.
Every drugmaker wants to find differentiators for their products. And for Ironwood ($IRWD), it was obvious. Is this a constipation drug that improves abdominal symptoms, or is this an abdominal...