Keyword: Ironwood Pharmaceuticals
Ironwood may have avoided sparring with activists by introducing an R&D split-off, but its employees paid the price.
Ironwood’s activist investor likes what it’s seen recently from the drugmaker—so much so that it held off on pushing for a spot on the company's board.
Allergan and Ironwood want to help people talk about their guts with their doctors—specifically, their possible IBS symptoms.
Ironwood’s first campaign for gout treatment Duzallo features sausage and shrimp as visual reminders that while patients many not always be perfect food choice angels, they may need more than dietary vigilance to combat flare ups.
In a new TV ad, people sit on a toilet waiting. They soon emerge smiling and give a fist pump of victory to the tagline, “Say Yes to Linzess.”
Just a few months after playing a pivotal role in Sanofi’s Bioverativ buy, Alex Denner has set his sights on Ironwood.
Buried in OTC remedies like laxatives, fiber and probiotics? That's the question in Allergan and Ironwood's latest Linzess ads.
What do constipation and gout have in common? Ironwood is leveraging its primary care sales force to hawk meds to treat both.
Growing the gout market has been slow going for Ironwood. But now, the company has a new catalyst.
Winning an award for advertising effectiveness may not be as sexy as winning one for creative, but to pharma brands, it might be more significant.