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President Trump's push to force price tags into drug advertising has pharma marketers worried and full of questions.
Pharma companies want to know what all the hype's about when it comes to artificial intelligence.
While consumers are all abuzz about the Facebook data scandal, pharma companies don't need to scramble. Just keep an eye open.
Dark social media may sound sinister, but it's actually just a growing way that people share content on social media, and pharma companies should be looking to tap it, one agency says.
Will pharma learn to love Twitter now that it’s doubled its character limit to 280?
Should the FDA cut down drug-risk statements in TV ads? The not-surprising finding of a new agency study—short lists are easier to recall—suggests so.