Keyword: Instagram

Social media mavens do it for the gram, but the FDA wants know whether consumers give a care about paid endorsements.

Johnson & Johnson is swinging for the fences with its newest Acuvue ambassador, Major League Baseball slugger Bryce Harper.

Pharma companies are maturing on social media, if Ogilvy Healthworld’s latest Social Check-up report is any indication.

Facebook is the social media platform most pharma marketers plan to use in the next two years, followed by YouTube, LinkedIn and Twitter.

Kim Kardashian is back on social media plugging for pharma. This time, the FDA might like her Instagram post better, but Instagram followers weren't so positive.

In 2016, many pharma marketers embraced disease awareness and charitable causes to drive better consumer engagement across social networks, according to a new report.