Keyword: IBM Watson

Artificial intelligence companies are coming up with all kinds of ways to help pharma. So how can pharma return the favor?

Pharma’s plenty enthusiastic when it comes to artificial intelligence. The thing is, companies aren’t exactly sure yet how they should be using it.

As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.

Can Big Data and cognitive insights improve medication adherence? That’s the bet IBM Watson Health and Teva Pharmaceuticals are making in an expanded partnership to tackle chronic disease management.

Diabetes powerhouse Sanofi and Verily, its tech partner, are plowing close to $500 million into a joint venture that will take their digital disease-management research into the real world.