FierceMadness

GSK ViiV TV ad still from Dovato campaign
Marketing

FierceMadness winner Dovato shows full picture of HIV patients

GSK's ViiV's ad campaign for Dovato created literal portraits showing the full lives of people with HIV—and nabbed the #FierceMadness 2021 ad title.
Beth Snyder Bulik Apr 9, 2021 9:00am
FierceMadness winner chart DTC ad contest 2021

GSK ViiV's Dovato triumphs in #FierceMadness DTC ad contest

Apr 5, 2021 8:15am
FierceMadness DTC ad contest 2021 final two

#FierceMadness finale set—Evofem's Phexxi versus ViiV's Dovato

Mar 31, 2021 7:34am
Fierce Madness Final Four DTC ads 2021

Bayer, J&J, ViiV and Evofem remain in #FierceMadness Final Four

Mar 29, 2021 7:25am
Fierce Madness 2021 DTC ads - Sweet 16

Roche, J&J, Novartis and Gilead among #FierceMadness Sweet 16

Mar 22, 2021 7:45am
FierceMadness Round 2 DTC ads 2021 take 2

#FierceMadness: Roche, Novartis, AbbVie, Biohaven brands advance

Mar 17, 2021 9:00am