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EXACT Sciences

Gabriela Spanic in an Abbott ad for Cologuard Plus
Marketing

Abbott taps telenovela star to take the drama out of cancer test

Abbott has enlisted telenovela star Gabriela Spanic to push the message that getting screened for colon cancer doesn’t have to be dramatic.
Nick Paul Taylor Aug 10, 2026 1:47pm
Abbott Full House Cologuard campaign

Cologuard taps ‘Full House’ stars to talk colon cancer screening

Mar 24, 2026 12:13pm
diverse clinical trial diversity

How pharma marketers are reaching Hispanic audiences

Oct 22, 2025 8:00am
Exact Sciences Cologuard ad Matthew Lillard

Exact scares up Cologuard campaign starring Matthew Lillard

Sep 22, 2025 11:16am
chess pieces game competition

Exact's Genomic Health puts Agendia in ad watchdog's crosshairs

Aug 13, 2025 12:23pm
A frame from F Cancers Pick Up Your Poop campaign showing a squatting dog looking over his shoulder into the camera

Exact-backed colon cancer screening ad says 'Pick Up Your Poop'

Mar 19, 2025 9:45am

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