Digital pharma ad spending is growing—but slowly by Beth Snyder Bulik Monday, July 9, 2018 Pharma and healthcare digital ad spending is on the rise. But it’s a slow go.
Pharma's spending more on digital but still lags consumer ads by Beth Snyder Bulik Monday, May 14, 2018 Pharma and healthcare are loading up on digital ads. Spending on digital rose to $2.53 billion in 2017, and it's expected to break $4 billion by 2020.
Cord cutters are bailing out of TV. Should pharma panic? by Beth Snyder Bulik Monday, September 25, 2017 Consumers are racing to cut out traditional television services, and that's not good news for TV-dependent pharma. But there's a silver lining.
