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Marketing
Docs admit to changing perceptions of a drug due to social media
Social media can have as powerful an influence on physicians as they do on the public, according to a new survey conducted by Sermo and LiveWorld.
Jacqueline Renfrow
Feb 20, 2023 10:40am
Pharma and healthcare spending on digital advertising jumps
Oct 22, 2020 3:00pm
Digital pharma ad spending is growing—but slowly
Jul 9, 2018 10:20am
Pharma's spending more on digital but still lags consumer ads
May 14, 2018 8:46am
Cord cutters are bailing out of TV. Should pharma panic?
Sep 25, 2017 9:56am
