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eMarketer

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Docs admit to changing perceptions of a drug due to social media

Social media can have as powerful an influence on physicians as they do on the public, according to a new survey conducted by Sermo and LiveWorld.
Jacqueline Renfrow Feb 20, 2023 10:40am
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Pharma and healthcare spending on digital advertising jumps

Oct 22, 2020 3:00pm
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Digital pharma ad spending is growing—but slowly

Jul 9, 2018 10:20am
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Pharma's spending more on digital but still lags consumer ads

May 14, 2018 8:46am
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Cord cutters are bailing out of TV. Should pharma panic?

Sep 25, 2017 9:56am

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