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drug marketing
Marketing
At least half of docs, patients find pharma ads helpful: report
Amid ongoing debates over whether DTC pharma ads should be banned in the U.S., many doctors and patients say they actually find the ad spots helpful.
Andrea Park
Aug 13, 2024 11:01am
Esperion campaign sheds light on ‘Lipid Lurkers’ in artery walls
Jul 16, 2024 8:00am
‘Persistent’ misconduct triggers call for UK marketing reform
Jun 21, 2024 9:06am
BMJ report digs into Mallinckrodt's opioid selling tactics
Jun 10, 2024 6:30pm
Otsuka mauled by ad body for 'unacceptable' transparency failing
Jun 6, 2024 9:24am
Winning formulas for the best biotech and drug names
Apr 19, 2024 8:53am
