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drug marketing

Vtama skin science sci fi campaign
Marketing

Organon phones home with sci-fi themed Vtama campaign

Organon leaned into non-steriod skin cream Vtama's first-in-class status for a sci-fi themed HCP marketing campaign, complete with aliens and UFOs.
Zoey Becker Sep 30, 2026 4:36pm
Zo Lazarre Fierce Pharma Week

Genentech CMO Zoë Lazarre uses AI as a 'digital backpack'

Sep 22, 2026 2:57pm
Fierce Pharma Week 2026

A virtual tour through the glitz and glam of Fierce Pharma Week

Sep 18, 2026 11:05am
Moon Rabbit agency at Fierce Pharma Week

Novartis, GSK and more shine at Fierce Pharma Marketing Awards

Sep 16, 2026 8:00am
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Teva's patent and communications strategies in Turkey face probe

Aug 26, 2026 8:15am
rare diseases

CMI adopts orphan drug field with dedicated center of excellence

Aug 18, 2026 10:11am

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