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drug advertising
Marketing
Pharma makes Cannes Lions comeback with 'brilliant basics'
Viatris won big at Cannes Lions with a Viagra ad that never says Viagra, breaking a years-long streak of wins by tech and device companies.
Zoey Becker
Jun 18, 2025 11:31am
Trump administration weighs crackdown on DTC drug advertising
Jun 18, 2025 11:12am
IPG Health's FCB Health, AREA 23 win Cannes agency awards
Jun 17, 2025 2:28pm
Senators lead push to ban DTC ads for prescription drugs
Jun 13, 2025 10:31am
TV drug ad spending continued downward slope in May
Jun 10, 2025 11:13am
AbbVie’s Skyrizi retakes top TV ad spending spot in April
May 5, 2025 11:11am