NEJM article, ANA challenge sticker prices in drug ads by Beth Snyder Bulik Monday, December 3, 2018 As the federal comment deadline looms, detractors are challenging the value of adding drug prices to pharma TV ads.
Look for a fight if final tax bill targets pharma DTC deduction by Beth Snyder Bulik Monday, December 11, 2017 Current legislation doesn't include axing pharma's advertising deduction, but paying for other tax breaks may put it on the chopping block.
