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controversy
Marketing
Novartis gives marquee role to gene therapy with new AveXis name
Novartis renames AveXis to Novartis Gene Therapies in a nod to the significance of that business for its future.
Beth Snyder Bulik
Sep 4, 2020 10:38am
Bayer ditches Fox TV ads: report
Jun 7, 2019 10:11am
Tucker Carlson's insults put pharma advertisers in hot seat
Mar 12, 2019 11:51am
Outcome investors sue for fraud as advertisers press for answers
Nov 8, 2017 7:32am
Shkreli's odd actions confounded Retrophin execs, they say
Jul 14, 2017 12:05pm
Sage's postpartum depression effort raises awareness—and ire
Jul 5, 2017 10:29am
