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Marketing
Meet Neffy, the kid-friendly epinephrine nasal spray from ARS
ARS Pharma's epinephrine spray Neffy aims to flip the script on past allergy autoinjector marketing that focused on fear around the severe reactions.
Beth Snyder Bulik
Sep 3, 2021 11:27am
Industry image continues slide in latest Harris Poll
Jul 7, 2021 9:35am
FCB Health nabs consumer advertising ace for top creative role
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FDA study asks whether drug names influence consumers, doctors
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Gilead called on to 'significantly cut' Descovy's price in PrEP
Oct 7, 2019 9:49am
McCann Health's new CCO set to bring consumer style to pharma
Jan 14, 2019 10:00am
