GSK Flonase tops allergy paid search study by Kantar by Beth Snyder Bulik Friday, September 14, 2018 Flonase, Claritin and Nasacort are the most-clicked brands in search ads for allergies, according to a new Kantar Media study,
Bayer taps Josh Duhamel for 'Outsider' Claritin effort by Beth Snyder Bulik Wednesday, April 12, 2017 Inspired by research at Columbia University—which found Americans spend 95% of their time indoors—Bayer’s new Claritin campaign encourages people to go outside.
Bayer leans on Claritin brand strength for allergy spray launch by Beth Snyder Bulik Wednesday, May 25, 2016 Bayer’s new allergy drug ClariSpray is taking two syllables--and possibly name recognition and brand affinity--from sister med Claritin.
