Keyword: Cannes Lions Health
McCann Health executives talk secrets of success after sweeping Cannes Lions Health award show.
Lions Health shared what worked, what campaigns they wish they had created and what they’ll take back home to talk about with their colleagues.
From advertising icon to pediatric cancer pal, the Aflac duck has transformed from a TV attention getter to a trusted friend for children with cancer.
GSK's consumer health chief digital officer Marc Speichert talks about the creative inspiration and partner opportunities at Lions Health.
If marketing is a persuasion business, why can’t a room full of marketing experts figure out how to change skeptics’ minds about vaccines?
China is already floating in an ocean of data, and the sea level rises every day. But these are uncharted waters—and that’s an opportunity for pharma.
Forget the charts and graphs. Lead with your heart. That’s the message from Attila Cansun, a chief marketing officer at the newly rebranded P&G Health.
GW Pharma created a virtual reality voyage to allow doctors to see for themselves its pharma-quality growing operations and process.
Sanofi turned to a mobile, augmented reality approach to promote its allergy drug Allegra in Brazil.
A new YouTube reality series from Roche’s Genentech tackles the social and emotional issues of hemophilia.