Keyword: Cannes Lions Health
Can smartphones upend commerce in biopharma? AstraZeneca thinks they might. That's why it's in an AI pilot project that’s more healthcare than pharma.
Pharma pulled in big Lions Health audiences with play-by-play case studies and frank talk. Dying commercial model? Creepy big data? Yes, and more.
Cannes means creativity in the advertising world, but pharma is still sitting on the sidelines.
It’s a two-fer for McCann Health. The agency won Cannes Lions Health network advertising agency of the year for the second year in a row.
After scoring impressive numbers with its science-focused TV ad, Pfizer is preparing to launch another next month starring one of its own scientists.
What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”
No one travels to an industry gathering without expectations, but at the Cannes Lions Health Festival, attendees set some pretty lofty goals.
It’s time to move past patient centricity to social centricity, inVentiv Health and GSW said at Cannes Lions Health, where they offered a more holistic perspective.
As Lions Health wound down, the message was that ads aren’t enough. Agencies have to work with pharma to improve patient care.
The Lions Health festival is one conversation after another, with many more of them on social media. Subjects? GSK, PhRMA, Pfizer and Astro Mike.