Keyword: Cannes Lions Health
Cannes Lions Health last week named the two jury chiefs set to oversee advertising awards in health & wellness and pharma.
Chief creative at winning agency talks creativity that leaps the old “good enough for pharma” bar.
Pharma advertisers scored big at Cannes Lions Health with double-digit wins and renewed momentum for next year.
Listening to gossip about Monday night’s awards, the chatter was about patient-first marketing, "data for good," tech tools and chatbots.
Mylan CEO Heather Bresch took the stage at Cannes Lions Health to talk about big creativity and the impact of smaller innovation.
To learn why some people avoid doctors, AbbVie created a quiz-within-a-game and backed it with consumer media.
Pfizer's touching documentary film about patients living with cancer won praise and finalist status at the Cannes Lions Health.
Shiny statuettes and heart-tugging creative were the rule of the day as we followed pharma marketers and agency leaders into awards night.
Though the top prize eluded the field, 10 pharma companies racked up gold, silver or bronze Lions for their marketing and advertising efforts.
Pharma entries for Cannes Lions Health honors are at a record low, but a bigger-than-ever group of drugmakers made the short list.