Keyword: Cannes Lions Health
Will pharma creativity get a push from Cannes Lions Health? The festival has drawn lines between the pharma and health and wellness categories.
The march to Cannes Health has begun with the announcement of the two jury presidents who will preside over the panels that judge the pharma and health & wellness categories.
Pharma is back in the One Show creative advertising awards lineup. The awards show has added the Health, Wellness & Pharmaceutical category for 2018.
Can smartphones upend commerce in biopharma? AstraZeneca thinks they might. That's why it's in an AI pilot project that’s more healthcare than pharma.
Pharma pulled in big Lions Health audiences with play-by-play case studies and frank talk. Dying commercial model? Creepy big data? Yes, and more.
Cannes means creativity in the advertising world, but pharma is still sitting on the sidelines.
It’s a two-fer for McCann Health. The agency won Cannes Lions Health network advertising agency of the year for the second year in a row.
After scoring impressive numbers with its science-focused TV ad, Pfizer is preparing to launch another next month starring one of its own scientists.
What did Lions Health festivalgoers take home? Concrete ideas—such as the winning campaigns—but also that nebulous feeling we call “inspiration.”
No one travels to an industry gathering without expectations, but at the Cannes Lions Health Festival, attendees set some pretty lofty goals.